More and more companies are focusing less on the old, interruption-based tactics of outbound marketing, including commercials, telemarketing, and mailers. Instead, they are embracing the concept of inbound marketing, such as optimized websites full of useful content, blogs, white papers, and social media.
Research shows that inbound marketing is more effective and costs less than traditional marketing methods, which is why businesses of all sizes are taking note.
Below is an infographic about the power of inbound marketing.
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By Brett Heitz